There are many ways to promote a blog, but some of them are too expensive in terms of time or money to be suitable for most bloggers. However, there are several ways in which you can promote your blog inexpensively.
Registration in blog catalogs
The first step in promoting a blog is often to register the blog in various directories. These catalogs serve both as an SMO (Social Media Optimization) tool and as an SEO tool. Users of these directories can use a blog search to find articles that interest them. Many catalogs also allow registered users to create groups and circles of friends from among the bloggers listed in the catalog. Here are some examples of popular blog directories.:
- Technorati;
- BlogCatalog;
- BlogHub;
- Blogarama;
- BlogExplosion;
- and others.
Commenting on blogs
The easiest way to attract readers is to leave comments on other people's blogs. To do this effectively, you need to go to some blog catalog and find blogs with the same or related topics as your blog. Then analyze each of them for the presence of the rel=”nofollow" attribute and the PR (Page Rank) indicator. Choose the blogs with the highest PR scores and without the rel=”nofollow" attribute. Read some interesting articles on each of your chosen blogs and leave a meaningful comment on each of them. This will give you both backlinks to your blog and a small number of clicks.
Participating in forum discussions
Discussing articles on forums is another easy way to attract interested readers to your blog. This is a very effective method of promotion for people who are passionate about their subject matter. To do this type of promotion, you just need to select several forums on your topic or with an appropriate section and post useful comments or new articles on them. If you are an interesting conversationalist, then the effect of such promotion will be one of the best. And the most important thing is that you don't need to invest a single cent in such a promotion, you just need time and desire.
Article promotion
Article promotion is a popular and effective way to attract traffic to your blog. Write several articles with links to your blog for the necessary keywords and post them in the article catalogs. These links will improve the search engine optimization (SEO) of your blog for specific keywords. As a result, your blog will occupy higher positions in the search results. And this, in turn, will increase the traffic to your blog.
Moreover, article promotion is considered one of the most effective ways to promote, as links in articles are the most natural in the eyes of search engines. This means that the effect of them is much greater than from the usual purchase of links. It is worth saying that this method is also one of the most expensive, because you will either have to pay a lot of money to copywriters for writing articles (because they must be unique in order to maximize the effect), or spend a lot of time writing them.
It is recommended to post only unique articles, because the probability that non-unique content will be dropped from the index is very high, which means that the effect will be negligible. It is worth posting articles only on high–quality sites - this is another key to effective article promotion.
Publication of press releases
A press release can draw attention to a new blog or an existing blog that does something unusual. Write a press release or order it from an experienced copywriter. Post your press release on PRWeb or another similar website that posts press releases. The links in the press release will lead to more traffic to your blog. Also, publishing a press release will increase the number of backlinks to your blog.
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